Art Director, Copywriter & Strategist Duration: 5 weeks
The Brief
Create an unconventional 24-hour activation Hinge that drives participation, buzz, and emotional impact: and then disappears. Prove the concept fits the brand's positioning, compels measurable engagement, and generates lasting impact in a single day.
Text Your Ex is a 24-hour digital activation that invites people to reconnect with an ex through a disappearing microsite. It's not about getting back together: it's about closure and curiosity.
The campaign turns personal reflection into a shared social experiment, giving people permission to feel something real in a world of shallow swipes and dating fatigue.
Text Your Ex is about honoring the messy, emotional process of finding love. In a world that feels increasingly disconnected, Hinge serves as a reminder that love is worth feeling.
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At Hinge, we want you to find love either way: on the app or by deleting it entirely.
Team: Monish Kapadia, Stella Braune and Riya Shah
Awards & Press
American Advertising Awards Attending the Gala 2026 to find out what we have won soon!
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